In a world where consumers are increasingly shopping online, it’s important to provide them with a visual experience that helps them make a purchasing decision.
Product images become the primary way for customers to visualize the product they are interested in. They allow customers to get a better sense of the product’s size, shape, color, and features. By showcasing products in different angles and lighting, ecommerce websites can provide customers with a complete picture of the product, which can increase the likelihood of a purchase.
In addition, high-quality product images can help establish trust and credibility with potential customers. When customers see clear, detailed, and professional photos of products, they are more likely to trust the brand and feel confident in their purchase decision.
To help you get the most out of your product photography, we’ve put together a list of 7 types of shots that can help boost your conversion rates.
1. Detail Shot
Detail shots focus on the intricate details of your product. These shots are particularly useful for products that have unique features or designs that you want to highlight.
2. Scale Shot
Scale shots provide context for your product by showing it in relation to other objects. This type of shot is particularly useful for products that come in different sizes or that are difficult to visualize in a real-world context.
3. Group Shot
Group shots show your products together in a single image. This type of shot is particularly useful for products that are sold together as a set or that are part of a larger collection.
4. Packaging Shot
Packaging shots show your product in its packaging. These shots are particularly useful for products that have unique or attractive packaging.
5. Process Shot
Process shots show how your product is made or how it works. These shots are particularly useful for products that have unique features or that require a bit of explanation.
6. Studio Shot
Studio shots are clean, simple shots of your product on a white or neutral background. These shots are particularly useful for products that have a simple design or that you want to showcase in a straightforward way.
7. Lifestyle Shot
Lifestyle shots show your product being used in a real-world context. These shots are particularly useful for products that are meant to be used in a specific way or that are part of a larger lifestyle or aesthetic.
At Simply Content, we specialize in creating high quality product photography that helps ecommerce brands stand out from the competition. Contact us today to learn more about how we can help you take your product photography to the next level.