With so many parents turning to the internet to research child care options, it’s important to ensure that your preschool is easily accessible and visible online.
However, it’s also important not to overlook the value of offline marketing strategies for promoting your preschool. By utilizing a combination of both online and offline tactics, you can increase your preschool’s registrations through multiple channels.
In this article, we’ll explore 18 effective marketing ideas for preschool that’ll surely help you maximize your admission.
1. Build a Strong Brand
Creating a strong brand is important because it helps your preschool stand out in a crowded market. A strong brand can also communicate your values and what makes your preschool unique.
For example, a preschool may choose to build its brand around a commitment to personalized learning and small class sizes. This can appeal to parents who value individualized attention for their children and want to ensure their child’s needs are being met. A strong brand that communicates this commitment can help the preschool attract more admissions from parents who share this same value.
So, whether your preschool’s unique selling point is a focus on outdoor education, bilingual learning, or any other approach, building a strong brand can help you communicate that message to parents and set yourself apart from the competition.
2. Create a Website
A website is important because it provides information to potential clients and makes it easy for them to contact you. A well-designed website can also help communicate your preschool’s brand and values.
But a website can do more than just provide basic information. It can also serve as a platform to communicate your preschool’s brand and values. For instance, a preschool may create a website that showcases its unique curriculum, staff, and facilities, while also featuring testimonials from satisfied parents. This can help establish your preschool’s credibility and appeal to parents who share your values.
7 Steps to build a website that converts
3. Leverage Social Media
Social media is important because it can help you connect with potential clients and build a community around your preschool. This can be an effective way to share information about your programs and engage with parents. For example, a preschool may create engaging social media posts that highlight its curriculum and programs, as well as share testimonials from satisfied parents.
Social Media post ideas for preschool
4. Create a Google My Business Listing
Creating a Google My Business listing is important because it can improve your preschool’s visibility in local search results. This can make it easier for parents to find your preschool when searching online.
By creating a Google My Business listing, you can provide important information about your preschool, such as your hours of operation, location, and contact information. This can help potential clients to quickly and easily get in touch with you. Moreover, a Google My Business listing can also feature reviews from satisfied parents, which can help to establish your preschool’s credibility and encourage more parents to enroll their children.
5. Use Google Ads
Google Ads is important because it can help your preschool reach parents who are actively searching for preschools in your area. This can be an effective way to attract new clients and increase enrollments.
By creating Google Ads, you can reach parents who are searching for keywords related to your preschool’s programs and services, such as “preschools near me” or “child care options in [city].” These ads can appear at the top of Google’s search results, making them highly visible to potential clients.
6. Invest in Facebook Ads
Investing in Facebook ads is important because it can help your preschool reach parents who may not be actively searching for child care options but may be interested in your programs. This can be an effective way to increase your preschool’s visibility and attract new clients.
With Facebook ads, you can create targeted ads that reach parents based on their interests, demographics, and behavior. For example, you could create an ad that targets parents who are interested in early childhood education, parenting groups, or family-friendly activities in your area.
This approach can be especially effective if your preschool offers unique programs or services that differentiate it from other preschools in your area. By highlighting these unique selling points in your Facebook ads, you can attract parents who may not have considered your preschool otherwise.
7. Use Local Directories
Using local directories is important because it can improve your preschool’s visibility in local search results. This can make it easier for parents to find your preschool when searching online.
By listing your preschool on local directories, you can provide important information such as your location, phone number, and website. This can also improve your search engine optimization (SEO) and help your preschool rank higher in search results. For example, a preschool may list its services on a directory that focuses on early childhood education or parenting resources.
8. Develop a Referral Program
A referral program is important because it incentivizes current clients to refer new clients to your preschool. This can be an effective way to increase enrollments, as parents often trust recommendations from other parents.
An effective referral program for your preschool could involve offering a reward to clients who refer new enrollments, such as a discount on tuition or a gift card to a local business. This could incentivize your current clients to spread the word and help grow your client base. Additionally, you could use social media or email marketing to promote your referral program and encourage your clients to participate.
9. Attend Local Events
Attending local events is important because it can help increase your preschool’s visibility in the community. This can be an effective way to connect with potential clients and build relationships with other local businesses. For example, a preschool may set up a booth to showcase its programs and curriculum.
10. Offer Open Houses
Hosting open houses is important because it gives parents a firsthand look at your preschool and its programs. This can be an effective way to showcase your facilities, curriculum, and staff. For example, a preschool may hold an open house in the summer to showcase its summer camp programs.
11. Use SEO
Improving your preschool’s search engine optimization (SEO) is crucial because it can make your website more visible to potential clients when they search online. By optimizing your website, you can improve its search engine ranking and attract more traffic to your site. For instance, you can use relevant keywords throughout your website and publish informative content that appeals to your target audience.
12. Offer Parent Workshops
Parent workshops are an essential tool in the arsenal of any forward-thinking preschool because they foster a sense of community and connection between parents, educators, and children. Organizing informative and interactive workshops can be an effective way to showcase your expertise and communicate your values. For example, a preschool may host workshops that cover topics such as healthy eating habits, social-emotional development, or literacy-building activities, which can help parents feel more engaged and confident in their role as their child’s first teacher.
13. Offer Special Promotions
Offering special promotions is important because it can incentivize parents to enroll their children in your preschool. This can be an effective way to attract new clients and increase enrollments. For example, a preschool may offer a discount on tuition for families who enroll multiple children or sign up during a specific time period.
14. Host Events
Hosting events is important because it can help showcase your preschool to potential clients and build relationships with current clients. This can be an effective way to engage with parents and communicate your preschool’s brand and values. For example, a preschool may host a holiday event or a family fun day, where parents and their children can tour the facilities, meet the teachers, and participate in activities.
15. Collaborate with Local Businesses
Collaborating with local businesses is important because it can help increase your preschool’s visibility in the community and build relationships with other businesses. This can be an effective way to reach new clients and promote your brand. For example, a preschool may partner with a local toy store to offer a discount on tuition for customers who make a purchase at the store.
16. Partner with Influencers
Partnering with influencers is important because it can help your preschool reach a wider audience and build credibility with potential clients. This can be an effective way to promote your brand and attract new clients. For example, a preschool may partner with a parenting blogger or social media influencer who has a large following of parents.
17. Content Marketing
Another effective way to increase admissions for your preschool is through content marketing. Content marketing involves creating and sharing valuable and relevant content that educates and engages your target audience. By providing helpful information to parents in the form of blogs, social media posts, and youtube videos, you can position your preschool as a trusted authority and build brand awareness.
18. Use Email Marketing
Email marketing is important because it can help you stay in touch with current and potential clients and keep them informed about your preschool’s programs and events. This can be an effective way to build relationships with parents and encourage them to enroll their children in your preschool. For example, a preschool may send out a monthly newsletter that highlights upcoming events, staff profiles, and student achievements.
We at Simply Content can provide marketing services that cater to all the marketing needs of preschools, ensuring a competitive advantage in the market and maximum enrollment. Contact us today to learn how we can help your preschool achieve its goals.